Getting beyond the use case: How to get the most out of customer interviews
Jul18
Xiaochang Li is the cofounder of Somaware, an eyes-free, ears-free, hands-free wearable navigation device. This post is part of the Lessons Learned series featuring NYU entrepreneurs’ first-hand accounts of challenges faced in starting a business and the lessons learned along the way. One of the first things I noticed when my co-founder, Mike, and I began speaking to people about tactile navigation devices was how just about everyone had ideas about what (and whom) they could be useful for. It was encouraging, of course, to see that people not only understood what we were trying to do, but also found the idea compelling enough to begin imagining their own…
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