The Philippines shows Facebook Messenger can out-gun WhatsApp and chat apps in Asia
Jul09
Back in January, I wrote that Facebook Messenger shouldn’t be discounted from the messaging app race, and there’s plenty of evidence for that — even after Facebook bought WhatsApp — and not just in the US market. A new report on mobile in the Philippines from OnDevice Research suggests that Messenger is the overwhelming chat app of choice in the country. While smartphone adoption is increasingly rapidly in the Philippines, it remains among the lowest in Asia Pacific. But – and this is a significant marker for Facebook and Messenger — 80 percent of mobile users there are regular Facebook Messenger users. That’s way…
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