Chat app Line is planning a major push into the US, focusing on games

Jul09

by Sindy Cator on July 9, 2014 at 5:19 pm

Japanese messaging app Line is planning a major push into the US market with a focus on casual gaming, as it approaches 500 million registered users and rumors of a planned IPO continue to ring stronger. The company initially targeted the North American market last year, but, as executives told us, the focus shifted to Latin America in 2013 because the “timing there was more critical.” Now, Line is turning its attention back to the US, where it believes that a combination of localized games, engagement from consumer brands and, of course, stickers — something it is synonymous with — can help crack the…