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I’m not keen to give the recently launched ReservationHop startup attention it doesn’t deserve, but I hope this is a cautionary tale for the startup community. Here’s how the website works: ReservationHop books in-demand restaurant reservations in San Francisco Users can pay money to claim the bookings ReservationHop provides you “with the name the reservation is under.” Wait, what? So you have to impersonate someone in order to use the service? This is no better than tech-enabled scalping. I’m not completely opposed to paying for restaurant reservations. Tables at the best restaurants are a limited and valuable resource for gluttons like myself. For…

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