Alibaba’s first e-commerce service in the US, 11 Main, opens in beta

Jun12

by Sindy Cator on June 12, 2014 at 2:30 am

Posted In: Alibaba, Around the Web, Asia

Alibaba is busy on two fronts this week. In addition to buying browser-maker UC Web in what it claims is China’s largest tech acquisition, the company has opened the doors of its first direct-to-consumer online store in the US. We first reported on 11 Main in February this year. The US retail store is run by two Alibaba affiliates in the US, Vendio and Auctiva, and has opened in beta today to selected users. The site connects retail brands across a range of categories with consumers using similar mechanics as Alibaba’s hugely successful T-Mall business in China. Essentially, retailers are left to manage the details of their store —…