The Daily Dose

Advertising on TV is passé – now Chinese e-commerce giant Alibaba is taking to targeting online video viewers instead. The company announced that it will start placing advertisements from merchants on both its shopping platforms, Taobao and Tmall, within online videos on a handful of video sites, as it seeks to capture audiences who are increasingly consuming content on their mobile devices and PCs. The online video sites that Alibaba has tied up with include top site Youku Tudou, which is often viewed as a Chinese version of YouTube. It comes after Alibaba sunk $1.2 billion into it last month. Starting next month, Taobao…

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