The Daily Dose

Flipkart, India’s top e-commerce company, is taking a leaf out of the Amazon playbook after it announced Flipkart First, a paid-for subscription service that gives customers VIP benefits much like the Amazon Prime service. The company isn’t revealing how much that First membership will cost at this point, nor is it saying when the service will launch. Nonetheless, the fact that it is introducing it is an interesting move to engage its local community, particularly since global giants Amazon and eBay are increasing their focus on India. When it does launch, Flipkart First will provide customers with the following benefits: To get the ball rolling, Flipkart…

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