Twitter teams up with Yahoo in Japan to open up its advertising doors to small firms there

Apr25

by Sindy Cator on April 25, 2014 at 1:45 pm

Twitter announced today that it is partnering with Yahoo in Japan to make its suite of advertisement products available to small and medium-sized businesses in the country. The deal will see Yahoo Japan integrate Twitter ads into its existing ad platform and become a reseller, so small businesses can access Twitter’s Promoted Tweets, Promoted Accounts, and Promoted Trends directly within Yahoo. This move marks Twitter’s first step in opening up its advertising doors to small firms in Asia, albeit via a partnership. “This partnership is an important milestone for Twitter in our efforts to bring Twitter Ads to advertisers big and small…