HTC admits it needs better marketing, says bloggers will be a big part of the puzzle in Asia
Apr25
An adjective rather frequently used to describe HTC over the past couple of years has been “struggling.” It has been a rough ride for the Taiwanese smartphone manufacturer. Despite its former flagship HTC One (M7) winning multiple awards and being professionally recognized by the industry — it was even crowned as the best smartphone at Mobile World Congress — that hasn’t translated into sales. In the third quarter of 2013, HTC recorded a net loss of NT$2.97 billion ($98 million) for the first time since it listed on Taiwan’s stock exchange in 2002. In the final quarter, it continued posting an operating loss…
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