Xiaomi simplifies its Web domain to Mi.com to appeal to an international audience
Apr22
Popular Chinese smartphone manufacturer Xiaomi has ambitious plans to expand beyond Asia, and as part of its efforts to do so, it has simplified its website domain to Mi.com. “The new domain is simpler and more accessible to an international audience,” the company said. It added that the newly launched domain also gives a more succinct meaning to the “Mi” brand, which stands for Mobile Internet. It makes sense for Xiaomi to make such a move, since its name isn’t particularly easy to pronounce for those who don’t speak Chinese. So far, Xiaomi has only taken a first step beyond Greater China…
This story continues at The Next Web