Rocket Internet aims to clean up Germany’s domestic cleaning industry with Helpling

Apr09

by Sindy Cator on April 9, 2014 at 9:00 am

Posted In: Apps, Around the Web, Insider, Product Launches

Incubator Rocket Internet is getting into the cleaning game with its latest clone of an existing business model. Helpling is launching today in four German cities and allows users to book professional domestic cleaners for a flat rate of €12.90 ($17.80) per hour. In case you’ve not been following this space, the likes of Homejoy and Handybook (which acquired rival Exec earlier this year) have been offering ‘Uber for cleaners’ services for some time, while in the UK there’s Hassle and Mopp. So, Helpling is another clone from Europe’s ‘clone factory’, but you can hardly say Rocket is the first to copy the model. Book a time…